Stephen George and Partners
Respect charity campaign
Teams and individuals at Stephen George and Partners have enthusiastically embarked on a sponsorship programme to help bring about change for the people who need it most in the UK and Africa. They are attempting to raise £100,000 per year for the next 3 years to assist Habitat for Humanity in the building of new homes for HIV orphans. To launch their Social Responsibility programme to their staff, Stephen George and Partners organised a one day refurbishment of Leonard Cheshire Disability's residential home in Cheltenham.
The hands on approach to this project provided the concept for the logo. A clear distinctive mark evolved summarising the Stephen George commitment to get staff involved, getting their 'hands dirty' and giving a 'helping hand'.
The logo was applied across a wide range of promotional material including brochures and t-shirts. The printed material integrated the logo with a palette of bright contemporary colours reflecting the happy, multi-cultural nature of the project.
The website takes advantage of the colour palette combined with emotive imagery to provide a light and fresh way to present a serious charity initiative - including links to allow users to donate online. We built the website around a content management system that allows Stephen George and Partners to update the news section quickly and easily.
As part of our commitment to this charitable project we donated a percentage of our fees.
