Longbridge
£1 billion regeneration of the former Rover works
Multiple signs and multiple formats across this 468 acre development. The challenge was to apply the brand across different sectors of the development identifying key areas of change.
The marketing suite, within the flagship Innovation Centre, needed to reflect the scale of the project. A stylish mix of the brand, 3D images and commissioned photography all combine to give positive and informative messages regarding the future of the area.
